No finger pointing here. Honestly, it’s not your fault.
No matter how much you pay for leads, much of the process is beyond your control.
Leads from the manufacturer and purchased leads have to go through a distribution process taking hours or days to arrive (and they’re almost always shared).
I mean c'mon…
Things can get a little crazy at the dealership.
Ever Seen Any "Distractions"
On The Internet?
Incoming leads go stale in as little as 10 minutes and studies show buyers are 100 times less likely to take a call 30 minutes after submitting an inquiry.
So all that money you spent generating those leads…
Much of it disappears before you even make a call back.
When your salespeople start making outbound calls and get a batch of hostile, pissed off people on the phone saying
"you’re the 5th car person to call today, go *&#)*&! yourself and don’t ever call again…"
It’s kind of like putting your hand in a cage with a dog that bites.
After so many nasty pickups, it gets harder and harder to do.
Call reluctance creeps in, and lead response time expands even further.
It becomes a vicious cycle.
Is it any wonder that 23.5% of the average dealer’s leads are flagged for not receiving follow-up within 24 hours (and that’s probably a low figure).
67.3% of these flagged sales leads do not receive follow-up within 1 week or longer.
"slaps head" ... "oh" "OK, Why didn't I think of that earlier?"
I know that sounds ridiculous... silly... "Whaddaya think I just fell off a banana boat?"
But there is a specific way you can make this happen.
Hang with me here, because I’m about to spill the beans on exactly how this all works.
The nitty gritty exact details to run this process yourself.
We can help you do it, or you can just copy paste our whole system and do it yourself.
But before we get into that…
From The Desk Of Zane Myers
If you’re a Car Dealer looking to grow your dealership,
And you find yourself frustrated with your current marketing results…
If you're spending more and more on marketing…
But it's not delivering more and more results…
This may be the most important thing you’ll read this year.
I'll show you why in a minute.
Please understand the results I'm going to share with you are not guaranteed.
I’m not implying you’ll duplicate them (or do anything for that matter).
As you know, your local competition continues to work their a**es off to close deals and keep prospects from ever talking to you.
It’s not a personal thing… they want to crush you and every competitor anywhere nearby.
If they’re not on top… just like you… they are working hard to get there.
And like you, will do whatever is necessary to make that happen.
Which means, you have to spend thousands monthly on marketing just to keep up.
And if you want to get ahead, you’d better do something more and/or different than they do.
But What - Exactly?
Buy more third party leads?
It's already tough to get the incoming lead leads called back quickly right now.
Hire or outsource a BDC?
Been there, done that, the ROI is not good.
Social Media? Facebook? TikTok, TV, Radio, Chat? Streaming? Pay Per Click? Google Ads? Display Ads? Reputation Marketing? Something Else?
So you finally settle on a new marketing campaign that looks “killer”
It totally bombs
Each time something doesn’t work as you thought it would...
It’s easy to retreat back to a the “safe” position
Increase your marketing spend doing more of what you weren't really happy with in the first place...
or don’t change anything...
It may not be creating growth, but at least you're not losing money…
You aren't really thinking you can grow FASTER and more profitably by doing the exact same things you're doing now, right? Maybe just more of it?
... and that's just "scratching the surface".
Agencies shout from the rooftops they'll get you hundreds of appointments & hundreds of thousands in guaranteed revenue...
We all agree more VDP’s are a good sign
You do need SEO
Web Leads are great...
But these are just indicators
By themselves they don't mean sales growth or more profitability will happen.
Maybe all the stories I've heard are wrong.
But look, I did my research…
I done talked with Mr. Google...
I spent months…
I spoke with dozens of real life dealers...
Big and Small. GM/Principals and multi location stores.
Here's what I found from hours of dealer interviews:
Dealership Owners are under constant stress.
- There are huge inflows of cash…
- But there are also huge outflows
When times are good they’re great, but when things turn, you better be on your game.
Because the challenges are endless:
And then during the midst of a tough day one of your salespeople approaches with a question...
"Uh Boss... You gotta minute?"
No matter how many dragons you just slayed or how much sh*t you had to go through over the last few hours or maybe even days, you have to be the single most incredibly positive person at the dealership.
Because you know, if you're not positive...
There's no way your salesmen can stay positive either.
And without that positive energy all day every day...
At least in the car business...
For something better...
And look, I'm not saying I'm the mystic guru of "Generate Customers to Your Store Fix-It-Kingdom.”
All I'm saying is If I can change one little portion of the auto business that makes life a little easier and more productive for dealerships, I'm game.
The Gold Standard For A Lead
Is An Incoming Live Call…
Of all lead types, an incoming call has the highest closing percentage.
When someone initiates a call into your dealership, statistically they are more likely to turn into a sale than any other type of customer contact with the exception of a direct lot visit.
This new method is dramatically different from anything you've ever experienced.
No more collecting lead information from forms or texts online and then passing it off in an email so your salesperson can then be ghosted…
We do not set appointments.
We do not have any software you need to learn or use.
We don’t access your calendar.
We do not take over all your inbound calls or lead generation.
Our mission is simply to do marketing campaigns that generate prospects exclusively for you, nurture the prospect, build rapport with the prospect, qualify the prospect, then live transfer the prospect directly to your sales staff at your dealership.
The end result: the prospects are actually higher quality than direct phone calls into your dealership.
Not only are the prospects qualified, the 3-way transfer and introduction process gives a personal third party endorsement feel to the hand-off.
Every single lead we generate gets qualified prior to being sent to your dealership for next steps.
Called back by OUR staff (not yours) and WE talk to them (not you).
Since we are not the dealership or trying to sell them, that means we can drag them through the coals asking the hard questions that would be difficult for your staff to do.
What kind of vehicle are you looking for?
Do you have something you are looking to trade-in?
Do you need financing for the purchase?
What kind of payment range are you looking for?
When are you looking to make a purchasing decision?
On a scale of 0-10, how serious are you?
That way… you can quit wasting sales time being jacked around by tire kickers and only deal with people that are looking to purchase, and want to come in quickly.
And if they don't qualify, we don't move them forward.
Generate 2 to 3x more qualified demos and in-store meetings
These live calls are delivered straight to anyone you designate at your dealership.
The leads are yours, exclusive to you, and will never be sent to another dealership.
No more old dead leads to call back
No more having the 'follow up' fall through the cracks because your staff was too busy taking care of someone else.
Let's talk about the exact 8-Step Process of how we’re able to make this all happen.
This is the promised roadmap. You are free to copy this yourself, we can do it for you or even provide the software and train your staff how to do it.
Step 1. TESTING - Rapid fire mini-testing of 10 ads in your market area at our expense to find the messaging that resonates - takes 48 hours.
Step 2. CAMPAIGN - We start running ads on Facebook and Instagram - on a new account specifically for you but not identifying your dealership. This allows more creativity and protects your brand.
Step 3. LEAD CAPTURE - We capture all incoming leads via leadforms and immediately respond via text, within seconds. The leads always belong to you exclusively.
Step 4. WARM UP - We warm up and initial qualify via a text conversation. Once we confirm they are a potential buyer, we migrate into a live phone call with them.
Step 5. CALL THEM - On the call we qualify them further. Then we suggest why don’t we get the General Manager on the phone and "I’m sure he/she can get that answered for you." (The General Manager does not need to handle the call).
Step 6. CALL YOUR DELERSHIP - We place the prospect on hold and call to designated person at your dealership and tell them we have a live prospect on the line.
Step 7. THREE-WAY CALL WITH THE PROSPECT - Our software connects everyone up to a 3-way call without hanging up or making any call backs (one continuous call.) We introduce the prospect to you or whomever you designate and tell you all the information about what the prospect wants and their situation.
Step 8: ONE ON ONE WITH YOU -(or your designee) We hang up and the prospect remains connected with the dealership to continue on with a one on one conversation.
We're super selective on the types of dealerships we work with.
We only want to work with dealerships that:
Want to grow - If you're 100% ok with just continuing on with your current results as a status quo, having your routine, and just want to continue on as you always have, that's 100% ok with me. But don't schedule a time to talk.
Know they have to invest in marketing - If you've grown your business this far by word of mouth only, I'm super happy for you. Turns out word of mouth is free but I've got a team to pay and the bank doesn't take 'word of mouth.' This program will cost money.
Answer their phone - If your dealership does not have a phone number that someone will pick up 98% of the time, then you are not a good fit for us. Now things happen, that's why we say "98% ". But... but when our entire system is built upon live transfer meaning talking to a live person, having incoming calls systematically go to voicemail is like flushing money down the toilet. So if that describes your dealership, this won't work.
Aren't spending their mortgage money on marketing - Ain't nothing free in this world. Just like it costs money for supplies, so does this program. But if you're spending your last dollar, your mortgage, or your vacay money on this program, I don't want to be the guy taking it from you.
Now that you know that, if you've read this far you might be a dream client of mine.
And hey, if you keep reading I might be a dream agency for you.
If you want a marketing agency (that's what we are after all), to get you more live calls coming in from qualified prospects instead of chasing leads, and more chances to earn more demos and closed deals...
Maybe it's worth spending 5 minutes on the phone and seeing if it makes sense to take the next step.
This is how we run shop:
If you are a new account - since you don’t know us, we'll manage the entire process for 2 weeks for free so you can see we’re on the level and this actually works. This eliminates all the back and forth negotiations - either it works or it doesn't.
Next, we charge $799 a month with a 4 month agreement. If you want a shorter time frame, we charge you more.
It’s cheap and underpriced on purpose because I don’t want to spend time on the phone convincing you or other dealers that “it’s worth the money”.
If you want to negotiate a lower price, please don't click below. It's super cheap already for what you get. You can pay for the entire month's service from the profits of one additional sale and still make a healthy profit on that sale. If we don't get you at least that, I will give you back your money.
YOUR PAGE - We request access to your Facebook page. We do this so leads are routed directly to your staff. It's a super fast option. If you don't have access to your page we can create one for you.
ALL OF THE LEADS BELONG TO YOU EXCLUSIVELY - The leads sign up and get taken through an automatic questionnaire. When they get to the end you and your team get a notification with their information and answers.
OUT OF 10 LEADS, about 2-3 are good enough to be transferred to you. And from there, 1 ends up becoming a real honest dollar driven conversation.
I'm not a huge agency with dozens or hundreds of employees. It's just me and a couple other people
We can't take on dozens of clients at a time and make sure they are taken care of.
In fact, that's not how I want to run my business.
I only want to work with a few devoted, excited, and motivated clients.
Just like you.
We only have so many spots available. Once those are gone, that's it.
We're filled up and we won't open a new spot...